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Business Model Comparison

Commission Marketplace vs Ownership Model for Professional Pet Sitters

Mad Paws takes approximately 20% commission per booking. The Pet Sitter is free for sitters and owners, with no subscription, booking commission or client limit.

MetricThe Pet SitterMad Paws
Revenue modelFree — no subscription or commission~20% commission per booking
Sitter cost structureFree — no subscription or commissionScales with your revenue
Client relationshipSitter-ownedPlatform-intermediated
OwnershipIndependentAcquired by Rover / Blackstone

How Commission Marketplaces Work

Commission marketplaces generate revenue by taking a percentage of each transaction processed through the platform. This model aligns platform growth with transaction volume — the more bookings that flow through, the more revenue the platform earns.

  • The platform connects pet owners with sitters and processes payments on behalf of both parties.
  • A percentage of each booking is retained by the platform before the sitter receives payment.
  • Pet owners typically also pay a separate service fee at checkout.
  • The platform controls the payment flow, communication, and often the client relationship.

Commission models lower the barrier to entry for new sitters — you pay nothing until you earn. This helps build marketplace liquidity quickly. For casual sitters or those exploring pet care as a side activity, this can be a reasonable trade-off.

Mad Paws was the leading Australian pet care marketplace before being acquired by Rover (Blackstone). It now operates within the Rover ecosystem with commission rates aligning toward the Rover standard of approximately 20%. Post-acquisition, the platform's economics and governance are increasingly directed by global marketplace priorities rather than local market needs.

The 12-Month Economics

The scenarios below show the platform cost at different booking volumes. The Pet Sitter costs zero at each level; other business costs are outside this comparison.

The Pet Sitter has no subscription cost or booking commission, so there is no paid-plan break-even threshold. Your own business expenses, taxes and any external payment-provider fees still apply.

Part-time sitter (A$800/month)

Mad PawsA$1,920/yr
100% free software€0/yr

At the modelled 20% rate, annual commission is A$1,920. The Pet Sitter charges no commission or subscription; your business costs, taxes and external payment fees are separate.

Regular sitter (A$2,000/month)

Mad PawsA$4,800/yr
100% free software€0/yr

At the modelled 20% rate, annual commission is A$4,800. The Pet Sitter charges no commission or subscription; your business costs, taxes and external payment fees are separate.

Full-time professional (A$4,000/month)

Mad PawsA$9,600/yr
100% free software€0/yr

At the modelled 20% rate, annual commission is A$9,600. The Pet Sitter charges no commission or subscription; your business costs, taxes and external payment fees are separate.

New and repeat bookings carry no The Pet Sitter fee. Your revenue does not change the software price: it stays free. This comparison covers platform fees, not your total business profit.

Fee Breakdown Calculator

Estimate your annual platform costs based on your monthly booking revenue.

€
per month
€200€12,000

Annual platform cost on Mad Paws

€5,280

20% commission on your booking revenue

Annual cost on The Pet Sitter

€0+ VAT

Free software, no commission

Estimated annual fee savings with The Pet Sitter

€5,280

Based on fee difference only

Mad Paws figures are converted from their published price at an approximate rate, for comparison only. The Pet Sitter price shown here is the amount Checkout charges in euros (EUR).

Annual gross booking revenue€26,400
Estimated net on Mad Paws€21,120
Estimated net on The Pet Sitter€26,400

What pet owners pay on Mad Paws

Mad Paws' own help pages confirm owners pay a booking fee on every booking, and that the fee scales with the length of the booking (long-standing legacy accounts excepted).

The rate isn't published — owners only see it at checkout. Every price we charge is on this page.

The Pet Sitter charges neither side of a booking.

Model Comparison

Structural differences between the two business models.

Revenue model

Commission / Platform Model

Percentage of each transaction

Ownership / Subscription Model

Free — no subscription or commission

Cost scales with

Commission / Platform Model

Your booking revenue

Ownership / Subscription Model

Free — no subscription or commission

Client relationship

Commission / Platform Model

Platform-intermediated

Ownership / Subscription Model

Sitter-owned, direct

Platform governance

Commission / Platform Model

Subject to parent company priorities

Ownership / Subscription Model

Independent, sitter-focused

Repeat client economics

Commission / Platform Model

Same commission on every booking

Ownership / Subscription Model

No incremental cost per booking

Pricing control

Commission / Platform Model

May be influenced by platform

Ownership / Subscription Model

Sitter sets all pricing

What Each Model Optimises For

What commission models optimise for

  • Transaction volume

    Revenue scales with bookings processed, incentivising maximum transaction throughput.

  • New client acquisition

    New clients generate new transactions. The platform benefits from constantly adding demand.

  • Corporate objectives

    Post-acquisition platforms may optimise for parent company metrics rather than local sitter success.

What the free tools help you do

  • Organise your work

    Keep bookings, client details, care updates and invoices together. The tools are free, and you decide whether they fit your day-to-day work.

  • Direct client relationships

    Set your own rates and share your booking link with the clients you bring. You manage the relationship directly; a profile does not guarantee new bookings.

  • Room for your client list

    Add clients without a paid tier or client-count cap. Import client records by CSV; historical bookings, invoices and payment credentials do not transfer.

Mad Paws' acquisition by Rover means its commission structure and product direction are now governed by Blackstone-backed global marketplace priorities. Sitters on the platform may see changes driven by corporate strategy rather than local market needs.

Who Should Use Which Model?

Neither model is universally better. The right choice depends on where you are in your pet sitting career.

A commission marketplace may suit you if

You are testing the market

Commission marketplaces let you start with zero upfront cost.

You need immediate demand in Australia

Mad Paws has an established Australian client base. If you need bookings now, their liquidity is an advantage.

You sit casually

If your volume is low and irregular, a per-transaction cost may be more proportional.

The Pet Sitter may suit you if

You are building a professional business

The Pet Sitter has no subscription cost or booking commission, so there is no paid-plan break-even threshold. Your own business expenses, taxes and any external payment-provider fees still apply.

You want cost predictability

New and repeat bookings carry no The Pet Sitter fee. Your revenue does not change the software price: it stays free. This comparison covers platform fees, not your total business profit.

You want to own your client relationships

Build direct relationships and a portable reputation that is not tied to a single platform.

You are thinking long-term

The Pet Sitter has no subscription cost or booking commission, so there is no paid-plan break-even threshold. Your own business expenses, taxes and any external payment-provider fees still apply.

An Honest Note on Where We Are

Your profile, booking link, date-range bookings, messaging, report cards, unlimited client records and CSV client import are free. Share your profile and booking link with your own clients from day one. Owner-side search, team and facility workflows are on the roadmap.

If you need access to a large existing client base today, Mad Paws and the broader Rover network may serve you better in the short term.

What we are building is infrastructure for professional sitters who want to own their business economics. Predictable costs, direct client relationships, and growth that is not taxed at 20% per booking. If that aligns with where you are heading, we would like to build this with you.

Frequently Asked Questions

Has Mad Paws changed since the Rover acquisition?

Mad Paws was acquired by Rover (backed by Blackstone). Post-acquisition platforms typically align commission structures and product strategy with the parent company over time. This is common in marketplace consolidation.

Does The Pet Sitter have a booking fee or subscription?

The Pet Sitter has no subscription cost or booking commission, so there is no paid-plan break-even threshold. Your own business expenses, taxes and any external payment-provider fees still apply.

Can I use both platforms?

Yes. Many professional sitters use multiple platforms. There are no exclusivity requirements.

We believe professional pet care should be infrastructure-enabled, not commission-gated.

Your tools. Your clients. Your business.