Part-time sitter (A$800/month)
Mad PawsA$1,920/yr
Flat subscription€199/yr
At this level, the commission model costs A$1,920/year. The Pro founding rate is a flat €199/year + VAT however much you bill, so most of that A$1,920 stays with you.
Business Model Comparison
Commission Marketplace vs Ownership Model for Professional Pet Sitters
Mad Paws takes approximately 20% commission per booking. A flat subscription costs the same regardless of how much you earn. Here is how the economics compare.
| Metric | The Pet Sitter | Mad Paws |
|---|---|---|
| Revenue model | Flat subscription | ~20% commission per booking |
| Sitter cost structure | Predictable annual fee | Scales with your revenue |
| Client relationship | Sitter-owned | Platform-intermediated |
| Ownership | Independent | Acquired by Rover / Blackstone |
How Commission Marketplaces Work
Commission marketplaces generate revenue by taking a percentage of each transaction processed through the platform. This model aligns platform growth with transaction volume — the more bookings that flow through, the more revenue the platform earns.
- The platform connects pet owners with sitters and processes payments on behalf of both parties.
- A percentage of each booking is retained by the platform before the sitter receives payment.
- Pet owners typically also pay a separate service fee at checkout.
- The platform controls the payment flow, communication, and often the client relationship.
Commission models lower the barrier to entry for new sitters — you pay nothing until you earn. This helps build marketplace liquidity quickly. For casual sitters or those exploring pet care as a side activity, this can be a reasonable trade-off.
Mad Paws was the leading Australian pet care marketplace before being acquired by Rover (Blackstone). It now operates within the Rover ecosystem with commission rates aligning toward the Rover standard of approximately 20%. Post-acquisition, the platform's economics and governance are increasingly directed by global marketplace priorities rather than local market needs.
The 12-Month Economics
The economic comparison is the same across all commission marketplaces: at what point does a fixed annual cost become more efficient than a percentage-based fee?
The Pet Sitter's Free plan costs €0 and takes 0% commission. Measured against the Pro plan's founding rate of €199/year + VAT, a 20% commission costs the same at approximately €83/month in bookings. Above that threshold, every additional dollar earned is kept in full under the subscription model.
Regular sitter (A$2,000/month)
Mad PawsA$4,800/yr
Flat subscription€199/yr
A 20% commission at this revenue level is A$4,800/year. The Pro founding rate stays at €199/year + VAT, so almost all of that A$4,800 is retained earnings instead.
Full-time professional (A$4,000/month)
Mad PawsA$9,600/yr
Flat subscription€199/yr
At full-time professional revenue, commission reaches A$9,600/year. A flat €199/year + VAT subscription is a small fraction of that.
Post-acquisition platforms can face commission changes driven by parent company economics rather than local market conditions. A fixed-fee model provides cost predictability regardless of platform ownership changes.
Fee Breakdown Calculator
Estimate your annual platform costs based on your monthly booking revenue.
€
per month€200€12,000
Annual platform cost on Mad Paws
€5,280
20% commission on your booking revenue
Annual cost on The Pet Sitter
€199+ VAT
Flat subscription, no commission
Estimated annual fee savings with The Pet Sitter
€5,081
Based on fee difference only
Mad Paws figures are converted from their published price at an approximate rate, for comparison only. The Pet Sitter price shown here is the amount Checkout charges in euros (EUR).
| Annual gross booking revenue | €26,400 |
|---|---|
| Estimated net on Mad Paws | €21,120 |
| Estimated net on The Pet Sitter | €26,201 |
What pet owners pay on Mad Paws
Mad Paws' own help pages confirm owners pay a booking fee on every booking, and that the fee scales with the length of the booking (long-standing legacy accounts excepted).
The rate isn't published — owners only see it at checkout. Every price we charge is on this page.
The Pet Sitter charges neither side of a booking.
Model Comparison
Structural differences between the two business models.
Revenue model
Commission / Platform Model
Percentage of each transaction
Ownership / Subscription Model
Fixed annual subscription
Cost scales with
Commission / Platform Model
Your booking revenue
Ownership / Subscription Model
Nothing — cost is fixed
Client relationship
Commission / Platform Model
Platform-intermediated
Ownership / Subscription Model
Sitter-owned, direct
Platform governance
Commission / Platform Model
Subject to parent company priorities
Ownership / Subscription Model
Independent, sitter-focused
Repeat client economics
Commission / Platform Model
Same commission on every booking
Ownership / Subscription Model
No incremental cost per booking
Pricing control
Commission / Platform Model
May be influenced by platform
Ownership / Subscription Model
Sitter sets all pricing
What Each Model Optimises For
What commission models optimise for
Transaction volume
Revenue scales with bookings processed, incentivising maximum transaction throughput.
New client acquisition
New clients generate new transactions. The platform benefits from constantly adding demand.
Corporate objectives
Post-acquisition platforms may optimise for parent company metrics rather than local sitter success.
What subscription models optimise for
Sitter retention
Revenue depends on sitters finding ongoing value. The platform is incentivised to make sitters successful.
Repeat client value
No per-transaction cost means repeat clients become more valuable over time.
Local market alignment
An independent platform can prioritise local sitter needs without global corporate pressures.
Mad Paws' acquisition by Rover means its commission structure and product direction are now governed by Blackstone-backed global marketplace priorities. Sitters on the platform may see changes driven by corporate strategy rather than local market needs.
Who Should Use Which Model?
Neither model is universally better. The right choice depends on where you are in your pet sitting career.
A commission marketplace may suit you if
You are testing the market
Commission marketplaces let you start with zero upfront cost.
You need immediate demand in Australia
Mad Paws has an established Australian client base. If you need bookings now, their liquidity is an advantage.
You sit casually
If your volume is low and irregular, a per-transaction cost may be more proportional.
A subscription model may suit you if
You are building a professional business
A fixed cost is more efficient once you have regular bookings. On the Pro founding rate of €199/year + VAT, the break-even point is approximately €83/month in bookings.
You want cost predictability
A flat fee is unaffected by platform ownership changes or corporate-driven commission adjustments.
You want to own your client relationships
Build direct relationships and a portable reputation that is not tied to a single platform.
You are thinking long-term
The compounding savings of a fixed cost versus a percentage become substantial over months and years.
An Honest Note on Where We Are
You can start on Free with your own profile page, permanent booking link, bookings, messaging and limited client records. Pro adds business tools including invoice generation when available. Check the pricing page for current Pro availability and the applicable offer; signing up for Free does not reserve a founding subscription. In-product sitter search is on the roadmap.
If you need access to a large existing client base today, Mad Paws and the broader Rover network may serve you better in the short term.
What we are building is infrastructure for professional sitters who want to own their business economics. Predictable costs, direct client relationships, and growth that is not taxed at 20% per booking. If that aligns with where you are heading, we would like to build this with you.
Frequently Asked Questions
Has Mad Paws changed since the Rover acquisition?
Mad Paws was acquired by Rover (backed by Blackstone). Post-acquisition platforms typically align commission structures and product strategy with the parent company over time. This is common in marketplace consolidation.
When does a flat subscription become cheaper than Mad Paws' commission?
The Pet Sitter's Free plan costs nothing, with 0% commission. Against the Pro plan's founding rate of €199/year + VAT, a 20% commission costs more above approximately €83/month in bookings. Most active sitters pass this threshold within their first month of regular work.
Can I use both platforms?
Yes. Many professional sitters use multiple platforms. There are no exclusivity requirements.
We believe professional pet care should be infrastructure-enabled, not commission-gated.
Your tools. Your clients. Your business.